Engagements

Scoped around outcomes.
Not around hours.

Every engagement starts with a diagnosis, not a proposal. We map what's constraining your revenue, agree on what a working system changes, and define the build from there — a clear scope, a defined outcome, and an agreed finish line.

How engagements work

Diagnosis first.
Scope follows from that.

We don't quote until we understand what's actually holding the business back. The free 30-minute audit maps your funnel, names the constraint costing the most, and tells you which engagement — if any — is the right move. What follows is what each build involves once that decision is made.

This page is for you if
  • Your service business turns over ₹10 lakh/month or more
  • You need systems built — not more activity managed on a monthly retainer
  • You're willing to invest in infrastructure that compounds, not just spend that bills
Not the right page if
  • You want hourly or activity-based work ("just run our ads")
  • You're below ₹5 lakh/month — the ROI on systems isn't there yet
  • You're looking for a logo, a one-page site, or a freelancer
At a glance

Four project engines. One partnership layer.

Growth Engine Predictable lead pipeline Project · 90 days
₹1.5–3 lakh
Conversion Engine 30-sec AI response & CRM Project · 60 days
₹1–2 lakh
Operations Engine Workflow automation & SOPs Project · 60–90 days
₹1.5–4 lakh
Presence Engine Conversion-built website Project · 4–6 weeks
₹80K–2 lakh
Partnership Ongoing optimisation layer Retainer · 6 months+
Custom

Bar length reflects relative scope complexity, not value. Full deliverables for each engagement below.

Weeks to first measurable result

Each bar shows the typical range from go-live to visible, attributable output.

Where to start

Pick the engine that pays back fastest.

Fastest payback

Conversion Engine Install

30-second AI response, qualification flows, and full CRM — built and running in 60 days.

Get your scope
Most requested

Growth Engine Launch

Validated ICP, tracked channels, and a live attribution dashboard — pipeline becomes a management decision.

Let's build
Long-term

Partnership

Ongoing optimisation across all four engines. We stay inside the business as systems compound month over month.

Book a call
Engagement models

Five ways to work together.

Four project builds and one long-term partnership layer. Start with the engine that delivers fastest. Add others as the business scales.

Project · 90 days
Growth Engine Launch
A predictable, attributed lead pipeline — from market research to live campaigns with a dashboard that tells you what's working.
Right for you if
  • Pipeline depends on referrals and the founder's network
  • Some months are full; others are empty — with no clear explanation
  • You're spending on ads without knowing which spend is actually producing
  • You have a strong offer but no repeatable system to reach the right buyers

Revenue from referrals and personal network has a ceiling — and the ceiling is the founder's calendar. The Growth Engine installs the underlying channel infrastructure: a validated ICP, tracked spend, attributed results, and a live dashboard. Pipeline stops being a mystery and becomes a management decision.

  • ICP workshop — validated ideal customer profile and targeting logic
  • Positioning and messaging framework for priority segments
  • Channel strategy — which channels, in what order, at what spend level
  • Creative production — ad copy, visuals, and campaign landing pages
  • Tracking architecture — UTM framework, GA4, Meta Pixel, attribution model
  • Live analytics dashboard — performance and spend by channel
  • First 30 days of campaign management with weekly reporting included

Qualified leads arriving from 2–3 tracked channels. A dashboard that shows — to the rupee — which spend is producing. Pipeline becomes something you manage, not something you hope for.

Running for: ePrep Global — full attribution model installed across three channels. Read the case →

Project · 60 days
Conversion Engine Launch
Turn every enquiry into a real sales conversation — without the founder in the first-touch loop.
Right for you if
  • Leads arrive but most go cold before someone replies
  • The founder or a senior person handles all first-touch responses
  • Follow-up runs on memory and WhatsApp, not a system
  • You're losing deals to competitors who simply reply faster

The leads are there. Most of them are not being worked. Response time is measured in hours. The founder is in every first call. Follow-up is a function of who remembered. The Conversion Engine fixes the point where most service businesses leak fastest — the gap between a lead arriving and a real conversation beginning.

  • Lead-source audit — where enquiries arrive and where they currently die
  • Flow mapping — the exact journey from first touch to booked meeting
  • AI responder — live on WhatsApp, chat, web forms, and calls
  • Qualification and scoring framework — separates real buyers from browsers
  • CRM setup — pipeline stages, lead ownership, and visibility
  • Automated follow-up cadences — reminder, nurture, and no-show recovery
  • Calendar booking integration — qualified leads book directly into the diary
  • Reporting dashboard and team training

Every enquiry acknowledged in under 30 seconds, around the clock. Qualified leads handed to a closer with context and a booked slot in their calendar. The founder in the loop only where their judgement is genuinely required. Conversion improvements typically visible within two weeks of go-live.

Running for: ReRoom.in — AI responder live on WhatsApp, every enquiry handled in under 30 seconds. Read the case →

Project · 60–90 days
Operations Engine Build
Eliminate the manual work eating your margin — and replace it with documented, measurable systems the team actually uses.
Right for you if
  • Onboarding, delivery, or reporting runs on tribal knowledge
  • Quality drops the moment the senior person is unavailable
  • The team is spending hours on work that should be automated
  • You're growing, but the operational layer underneath is not keeping pace

At ₹20 lakh/year, manual ops are manageable. At ₹1 crore/year, they are expensive. Inconsistent onboarding, manual invoicing, reporting that requires a spreadsheet and a person — it accumulates into margin erosion and delivery risk. The Operations Engine maps and automates the highest-friction processes so the business can scale without the senior team repeating the same work indefinitely.

  • Workflow discovery — full audit of current processes and time spend per role
  • Prioritisation — ranked by time saved, error frequency, and business risk
  • 3–5 critical processes automated — n8n, Make, or Zapier per requirement
  • Operational dashboards and automated alerts for key process failures
  • Documented SOPs for every automated workflow
  • Team training and structured handover documentation

Hours of manual work removed from your most friction-heavy processes — recovered as real capacity, not just saved as time. Delivery quality that no longer depends on who is in the office. A team running from documented playbooks, not WhatsApp threads and institutional memory.

Running for: ARVEX — CRM installed, manual follow-up chain eliminated, full sales team working live leads only. Read the case →

Project · 4–6 weeks
Presence Engine Build
A site that earns trust in eight seconds, converts the traffic it gets, and surfaces in the searches that actually drive enquiries.
Right for you if
  • Your website doesn't reflect the actual quality of your work
  • Visitors arrive but don't convert into enquiries or bookings
  • You're not surfacing in local or intent-based search results
  • A prospect's first impression online doesn't match your real standard

A weak web presence costs you deals before the conversation starts. Prospects check you online and move on. Or they arrive on a slow, vague page and choose the competitor with the cleaner first impression. The Presence Engine is a complete rebuild — copy, design, development, and SEO — around a single measurable job: convert a visitor into an enquiry.

  • Information architecture and conversion-focused copy — written to your brief
  • Brand-aligned design system — built for trust, clarity, and one clear CTA
  • Full development — 5–10 pages, mobile-first, fast-loading, accessible
  • Hosting and performance setup — Core Web Vitals targeted from build
  • Technical SEO — meta, structured data, canonical, sitemap
  • Google Business Profile optimisation
  • 2–3 foundational articles or intent-based landing pages

A site that communicates authority before the first scroll ends, converts visitors into enquiries, and surfaces in the searches your best clients are actually running. One clear conversion action — book a call, submit a form, make contact — reachable from every page.

Retainer · Ongoing
Growth & Systems Partnership
The ongoing layer — a dedicated team running, measuring, and improving the engines we built together.
Right for you if
  • At least one engine is live and you want it actively optimised, not just maintained
  • You want one accountable team across growth, conversion, ops, and tech
  • You're planning to build additional engines as the business scales
  • You want monthly reporting that drives decisions — not just documents activity

Building the system is one thing. Running it, measuring it, and improving it every month is another. Most businesses build once, then watch performance erode because nobody is continuously accountable for the numbers. The Partnership is the ongoing layer — the team that runs the engines and ensures each quarter outperforms the last.

  • Dedicated account team — one relationship across all four engines
  • Campaign management and continuous performance optimisation
  • Ongoing AI flow and automation tuning as platforms and usage evolve
  • Weekly async updates and monthly executive performance review
  • Quarterly strategic realignment — new channels, market shifts, new targets
  • Priority access to the full team for new initiatives and additional engine builds
  • Partner rates on all new project work during the engagement

A system where each quarter improves on the last — not from market tailwind, but because one team is continuously accountable for the numbers, the tools, and the direction. Available to businesses with at least one engine already live.

How we price

Value-based. Transparent. No surprises.

Every engagement is quoted on what the work involves and what a working system is worth to the business — not on hours billed or arbitrary day rates. We scope before we quote, always.

01

Scope complexity

Number of integrations, channels, workflows, and lead sources directly determines the build effort. We scope precisely before proposing a number.

02

Business upside

Ticket size, lead volume, and the revenue at stake inform the engagement value. We price in proportion to what a working system actually changes.

03

Tools and stack

Third-party software costs and licence requirements are itemised transparently. No hidden pass-throughs or surprise platform fees mid-build.

04

Partnership horizon

Long-term partners receive preferred rates on all new project builds. We are financially incentivised to build systems that compound — not to start from scratch each time.

Before you scope

Questions every client asks first.

Most clients start with the Conversion Engine — it pays back fastest. Every lead that was going cold becomes a live sales conversation. If conversion is already strong but volume is the problem, start with the Growth Engine. The audit maps this precisely for your situation.
Yes, but we usually advise against it at the start. Each engine requires leadership attention during the build and a calibration period after go-live. Running two simultaneously dilutes both. The exception is the Presence Engine — a site build can almost always run in parallel with a growth or conversion build without conflict.
Conversion Engine improvements are visible within 2–4 weeks of go-live — faster response times and better booking rates show up immediately. Growth Engines take 6–12 weeks to reach steady state. Operations and Presence builds deliver measurable time savings and lift from the day they launch.
Yes — entirely. Every website, automation, campaign, and piece of copy transfers to you at project close. We provide documented SOPs and full credentials for every tool and platform. You can run everything independently or continue on retainer. No lock-in, no proprietary dependencies.
We're tool-agnostic and select based on fit and simplicity. Typical stack: HubSpot or Zoho CRM, n8n or Make for automation, Google and Meta for paid channels, WhatsApp Business API and chat for conversion flows, and a custom-built website on a modern HTML/CSS/JS stack. We always choose the simplest tool that does the job — not the most impressive one on the slide.
Often, yes. We commonly operate as the systems and automation layer alongside an existing creative or performance agency. We agree on role boundaries from day one. If there's meaningful overlap that creates conflict, we'll say so before the engagement starts — not six weeks in.
Every engagement begins with a discovery phase that maps your funnel before a single rupee of build budget is committed. We establish what a working system would change — in specific, measurable terms — before the scope is agreed. If the diagnosis says an engine isn't the right move yet, or that something else needs to be true first, we'll say so directly. We'd rather turn away a project than install something that won't compound.
Yes. Our systems run on cloud tools that work anywhere. We currently work with clients across India, the Middle East, and Southeast Asia. All collaboration is async-friendly — no requirement for timezone-synchronous meetings.
Still deciding?

Speak to a current client first.

We'll connect you with a client in your sector. Ask them what changed, what was hard, and whether they'd do it again. No prep, no script.

Book the call — we'll arrange it
Now taking Q3 2026 projects

The audit finds the right starting point.

In 30 minutes we map your funnel, name the constraint costing you the most, and tell you which engine moves fastest. No commitment required.

Book the free audit Review the engines

Or call us directly: +91 9911124919 · Mon–Sat, 10–19 IST

We take a small number of new clients each quarter. Current intake: 1 slot open · Q2–Q3 2026.